Research for well-being done right.
Hi, I’m Carina, a human behavior researcher.
I help teams that care about their customers translate human complexity into actionable decisions.
User Experience Research • Market Research • Customer Experience Research • Strategic Insights
A research philosophy that elevates lived experiences
True insights honor the complexity of human behavior
The cost of quick research with simple results is a product no one really cares about. As an independent researcher, people tell me things that they won’t tell you. I learn about unfiltered human experiences, even when they’re messy or hard to interpret, and parse that complexity into something meaningful.
You’re too close to your product
Research integrity is a non-negotiable for me. I’m not attached to a specific outcome - my attachment is to learning about and advocating for the people we’re building for.
As an unbiased outside resource, I help you zoom out and discover something new about the way your customers think.
Well-designed experiences improve well-being
Well-being means your end users can live the way they want to. I work with teams that care about the well-being of the people they serve.
People want to know that you get them. When companies fully understand who they’re creating for, their decisions make their customers feel understood. Customers that feel understood trust you more, come back, and tell their friends.
My research practice leads to a symbiotic relationship between you and your customers: their needs are met, and your business grows because of it.
Social impact through client collaboration
Research for inclusivity, autonomy, empowerment, satisfaction, understanding, connection, trust…
Insulin Pump Accessibility
Inclusive design changes could increase independence and improve health outcomes for people with and without impairments.
Youth Nicotine Prevention
Middle and high schoolers share the impact nicotine prevalence has on their lives to shape intervention and prevention paths.
Emotional Impact of Diabetes
Understanding emotional motivators for diabetes decisions informs design for emotional safety, product trust, and improved quality of life.
Interested in more case study details? Please reach out!